Business articles by Ray Taylor

 

How to turn your company's name into a brand Some say businesses can spend their way to a brand, with lots of pricey TV advertising. If this is true, why can I watch some television ads dozens of times, and still not know what they are selling, asks Ray Taylor
Click here for brand article

OFEX listing - the benefits There are many benefits of becoming a company listed on OFEX. There are also many risks and disadvantages involved too. This article (in two parts) considers both sides of the coin
Click here for first part of OFEX article

OFEX listing - the downside The second part of this article considers some of the problems and pitfalls of listing a company on OFEX and of investing in OFEX-listed companies
Click here for second part of OFEX article

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Author Ray Taylor is a business development strategy consultant who is a director of a number of UK companies, some in an executive capacity, some as a non-executive director